India is Big. Really Big.

Is it a market where you will succeed?

India is a big opportunity. As a market, it offers exciting possibilities for exporters and importers. Discussions of manufacturing, import/export and international business so often veer toward China, but you’d be remiss if you don’t look at India when speculating about international opportunity. Not only is India huge and booming, like China, but it also has some unique advantages that put it in a class all its own.

The Country

India is the second most populous country in the world. It consists of 7 regions and 29 different states and some of the world’s largest urban centers of New Dehli at 25.7 million, Mumbai at 21 million, Kolkata at 11.7 million, just to name a few. And many of the regions are distinct in their governance, language and cultural practices. More than fifty cities in India now have more than a million people. It is the most populous democracy in the world. It has an unbelievable diversity of geography that includes the Indian Ocean, desert land and the Himalayan mountains and a cultural history that dates back 4500 years.

The Economy – Influenced by an Educated, English-speaking Workforce 

Amongst the emerging world economies, commonly known as BRICs (Brazil, Russia, India and China), India has emerged as a fierce competitor. India has a large, educated, English-speaking workforce. It has benefitted from lower oil prices and improved monetary and fiscal policies. It has also been supported by government investment. These factors are among the drivers in the country becoming a force in a number of industries including mining, Internet technology and software development, telecommunications, and outsourcing services. Other positive factors in India’s economy include an abundance of young people, a common legal and administrative history with other democratic nations, and rising personal incomes creating a new middle class consumer market. So is it all roses?

India faces its own challenges, too. And the challenges of doing business in India can be daunting. India has:

  • Tough price competition in most markets
  • Import duties and tariffs that can be steep
  • Holiday and seasonal (monsoons) work interruptions that must be accounted for
  • Intellectual property challenges
  • Infrastructure challenges
  • Difficulty of land acquisition
  • Bribery and corruption

Some specific challenges may challenge India in the near future. The government has driven much of its recent growth. Britain left the EU. And China’s remarkable growth (Blog on China) has slowed.

Third Party Logistics

So is a third party logistics provider a good idea if you’re working with or in India?  You might answer that question with a set of questions. Are you familiar with the applicable trade agreements? Are you aware of the regulations, licensing, labeling requirements, restrictions and other regulations that may be in place for the import, export or warehousing relative to India? Do you know what risks need to be identified? Working with a 3PL, you don’t have to know all these answers off the top of your head. You get to focus on your business, and someone with the knowledge of the flow of goods between the US and this emerging giant can help put your business in a place to succeed.


Everybody’s situation is different. That’s why Distributors offers customized solutions. If you’re looking to analyze your growing, evolving business and you think warehousing and logistics is a lever you want to adjust, let’s talk.